Coe, R., Rauch, C.J., Kime, S. and Singleton, D. (2020) Great Teaching Toolkit: Evidence Review. Evidence Based Education, in partnership with Cambridge Assessment International Education. greatteaching.com
Higgins, S., Katsipataki, M., Villanueva-Aguilera, A.B.V., Coleman, R., Henderson, P., Major, L.E., Coe, R. & Mason, D. (2016) The Sutton Trust-Education Endowment Foundation Teaching and Learning Toolkit. December 2016. London: Education Endowment Foundation. https://educationendowmentfoundation.org.uk/resources/teachinglearning-toolkit
Cordingley, P., Higgins, S., Greany, T., Buckler, N., Coles-Jordan, D., Crisp, B., Saunders, L., Coe, R. (2015) Developing Great Teaching: Lessons from the international reviews into effective professional development. Teacher Development Trust.
Coe, R., Aloisi, C., Higgins, S. and Elliot Major, L. (2014) ‘What makes great teaching? Review of the underpinning research’. Sutton Trust, October 2014.
https://www.suttontrust.com/research-paper/great-teaching/
Coe, R. and Sahlgren G.H, (2014) “Incentives and ignorance in qualifications, assessment, and accountability”. In G.H. Sahlgren (ed.) Tests worth teaching to: incentivising quality in qualifications and accountability. Centre for Market Reform of Education http://www.cmre.org.uk/sites/default/files/Tests%20worth%20teaching%20to_web%20text.pdf
Coe, R. (2013) Improving Education: A triumph of hope over experience. Inaugural Lecture of Professor Robert Coe, Durham University, 18 June 2013. [Essay version Download below]
Video at https://vimeo.com/70471076
Coe, R. (2009) ‘Unobserved but not unimportant: The effects of unmeasured variables on causal attributions’. Effective Education, 1, 2, 101-122. [Pre-print version available at http://dro.dur.ac.uk/6424/]
Coe, R. (2002) It's the effect size, stupid: what effect size is and why it is important. Paper presented at the Annual Conference of the British Educational Research Association, University of Exeter, England, 12-14 September 2002.
http://www.cem.org/attachments/ebe/ESguide.pdf
Coe, R. (1999) A manifesto for evidence based education [Download below]
If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.
Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.